Marketing attribution + AI for home services
Know where it ends. Fix what leaks. Grow what works.
SimpleBlend connects your calls, forms, clicks, and jobs into one customer journey. Then AI points to what’s worth chasing: the calls to recover, the reps to coach, and the budget to move.
Connects to what you already run
Read-only. Updated every morning. We support most home-service CRMs. Ask about yours.
What AI finds
Follow each customer from the first click or call to the finished job. See which campaigns turn into revenue, and which only ever turn into leads.
Completed jobs go back to Google Ads and Microsoft Ads as conversions, so bidding learns from revenue.
Your customers already told you what’s wrong. It’s in the calls. Call Intelligence reviews recorded calls for whether they were bookable, whether they booked, and why not. Ask your AI for a training plan, and it builds one from each rep’s own calls.
Where your AI answering provider is connected, see how it books next to your best people.
Put every brand on one page, on the same definitions, and move budget toward the campaigns and companies that turn into revenue.
Over- and under-spending flagged before month-end, per brand, not after.
The platform
From first click to finished job, by campaign, channel, keyword, and ZIP.
Booked, bookable, missed. Recorded calls graded, with coaching your AI can turn into a training plan.
All your companies, one set of definitions, one page.
Every ad account against its monthly plan, flagged before it over- or under-spends.
Your jobs, taught to your ad platforms. Completed jobs sent to Google and Microsoft as conversions, so bidding learns from revenue.
Every lead from every source in one list, each with its source, campaign, and outcome.
Leads, cost, disputes, and message response times by category and location.
General AI knows everything. Except your business. Bring yours into Claude, ChatGPT, or Cursor.
Products
SimpleBlend connects the journey and runs the review. BlendSync sends what it learns to your ad platforms. SimpleAsk puts it in your AI.
Platform
The customer journey and the review. Attribution, Call Intelligence, multi-brand reporting, and a named analyst every month.
See the platformBlendSync
Completed jobs and revenue sent to Google Ads and Microsoft Ads as conversions. Local Services leads rated.
See BlendSyncSimpleAsk
Permission-based access to your customer journey from Claude, ChatGPT, Cursor, and most other assistants.
See SimpleAskHow it works
Read-only access to your ad accounts, call tracking, and home-service CRM. Nothing to install on trucks or phones.
Your ad platform counts conversions. Your call tracking counts calls. Your CRM counts jobs. We agree on what counts as a lead, a booking, and a completed job, then connect all three into one customer journey and explain every gap between them.
AI points to what’s worth chasing. A named analyst reviews it with you each month, and every review ends with one decision and one owner.
Who it’s for
Groups & platforms
The same numbers across every brand you own, so the one that needs attention is obvious.
Read moreContractors
Know which marketing pays for itself, in the words you already use.
Read moreAgency partners
By invitation. Revenue reporting for your clients, under your relationship.
Start a conversationWe don’t sell media or manage ads. We have no reason to shade the numbers.
Export it any time. If you leave, it leaves with you.
Same permissions in SimpleBlend and in your AI. Recordings stay private until you say otherwise.
Why we built it
Every contractor we worked with had the same spreadsheet. Someone built it at the end of the month to make the ad platform, the call log, and the job board agree. Nobody owned it, so nobody trusted it, and budget decisions got made on whichever number was loudest.
SimpleBlend is the version of that spreadsheet that someone owns. One customer journey, from the first call to the finished job, that marketing, operations, and finance can all sign.
Brian, founder
Thirty minutes, on sample data shaped like your business.
